CAPABILITIES
We manage paid social and paid search with a focus on the entire path to performance — audience, message, creative, experience and measurement.
Sometimes the media is the only thing that needs fixing. Sometimes the opportunity sits somewhere else in the customer journey. We help identify the difference.
OUR CORE CAPABILITY
Paid Media Management
PAID SOCIAL · PAID SEARCH
From campaign strategy and audience development through launch, optimization and reporting, HI manages paid media around one objective: turning advertising investment into measurable business results.
STRATEGY & SETUP
Campaign Strategy · Audience Development · Account Structure · Tracking Readiness
CAMPAIGN MANAGEMENT
Meta / Instagram · Google Search · LinkedIn When Appropriate · Budget & Bid Management
CREATIVE & TESTING
Campaign Messaging · Creative Direction · Ad Variations · A/B Testing
OPTIMIZATION & INTELLIGENCE
Performance Monitoring · Audience Optimization · Creative Optimization · Reporting & Insights · Attribution
BEYOND THE CAMPAIGN
A strong campaign can still underperform when the message doesn’t connect, the landing experience creates friction, tracking is incomplete or the customer journey breaks after the click.
That’s why our discovery process looks beyond the ad account.
When we see an opportunity that could improve performance, we’ll tell you — whether HI executes it, your internal team handles it, or another partner does.
WHEN THE OPPORTUNITY GOES BEYOND MEDIA
We connect what performance needs.
Paid media doesn’t operate in a vacuum. When something elsewhere in the customer journey is limiting performance, HI can help address it — or help your team understand what needs to change.
STRATEGY
Make sure we’re solving the right problem.
Marketing Strategy · Campaign Strategy · Audience Insight · Customer Insight
CREATIVE & EXPERIENCE
Make the journey from impression to action stronger.
Campaign Creative · Content & Messaging · Landing Pages · UX Recommendations · Customer Experience
LIFECYCLE & GROWTH
Extend the relationship beyond the click.
Email Marketing · Retargeting · Lead Nurture · Customer Journeys
MEASUREMENT & INTELLIGENCE
Know what’s working — and why.
Analytics · Tracking · Attribution · Reporting · Marketing Automation
WE DON’T STOP AT THE CLICK
Getting the right person there is only half the job.
If we’re driving qualified traffic to an experience that’s creating friction, we’ll flag it.
Landing page structure, messaging, conversion paths, forms, mobile experience and other UX considerations may become part of our recommendations when they affect campaign performance.
AD
CLICK
EXPERIENCE
ACTION
BUILT AROUND WHAT YOU ACTUALLY NEED
Discovery helps us understand what’s already working, where performance is getting stuck and which capabilities can make the greatest difference.
You may need paid media management. You may need stronger creative. You may need a better landing experience or cleaner measurement. We’ll recommend the combination that makes sense for the opportunity in front of us.
DISCOVER
IDENTIFY
RECOMMEND
EXECUTE
LET’S TALK
Tell us what you’re trying to solve.
We’ll help determine where HI can make the biggest difference.